1. Formal Wear
Back in the mid-20th century, Americans often rented tuxedos and evening gowns instead of buying them outright. Special occasions like weddings, proms, and black-tie events were considered rare, so investing in expensive attire didn’t make much sense. Renting allowed families to save money while still looking polished and stylish for those one-off events. Formal wear rental shops were practically a household staple in many towns.
The rental process was straightforward: choose your outfit, get measured, and return it after the event. This model also let people experiment with current trends without committing to a style they might never wear again. For families with multiple children, renting multiple sets of formalwear every few years was far cheaper than buying. It was a practical solution that fit the social norms and financial realities of the time.
2. Household Appliances
Before the 1960s, many Americans rented appliances like refrigerators, washing machines, and vacuum cleaners. These items were expensive and not considered essential for every household. Appliance rental companies made it possible for families to enjoy modern conveniences without the steep upfront cost. Plus, rentals often included maintenance, so a broken appliance didn’t mean a sudden financial burden.
This rental trend was particularly common in urban areas where space was limited and moving homes frequently made ownership less practical. Renting also allowed households to upgrade to newer models more easily as technology improved. Consumers could test different brands and features before committing, which helped shape brand loyalty. It was a clever way to make modern living accessible without breaking the bank.
3. Televisions
Early television sets were costly and somewhat delicate, making renting a practical option for many households in the 1950s and 1960s. Renting allowed families to enjoy the newest entertainment technology without the worry of a hefty purchase or obsolescence. Companies offered service plans as part of the rental, so repairs and maintenance were handled automatically. This meant viewers could focus on enjoying shows rather than worrying about technical issues.
Rental TV programs also made it easier for families to move or upgrade to larger screens. Owning a TV outright could be a financial strain, but renting offered flexibility and convenience. In many cases, the rental included delivery and setup, which was a big selling point. It turned television ownership into a low-risk, low-stress experience.
4. Furniture
Renting furniture was common for people who moved frequently or couldn’t afford full sets for their homes. Students, newlyweds, and transient workers often relied on rental services to furnish apartments temporarily. It was an economical way to create a fully functional living space without committing to pieces that might not fit long-term. Some companies even offered modern designs that made homes feel stylish and current.
Furniture rental also meant no stress about repairs or wear and tear. If a piece broke, the rental company would replace or fix it, saving renters time and money. This convenience helped normalize the idea that furniture didn’t always have to be a permanent purchase. For many, it was the perfect solution for short-term comfort and style.
5. Typewriters
Before home computers became widespread, typewriters were essential for work and school but expensive to own. Renting a typewriter was a practical choice for students, writers, and small businesses who only needed them temporarily. Rental plans often included maintenance, ensuring the machine stayed in working order. This made it easier for people to focus on their projects without worrying about repairs or replacements.
Typewriter rental also allowed users to experiment with different brands and models. If someone preferred a particular style of keyboard or typing feel, they could switch without a large financial commitment. Many companies offered upgrade options as well, so renters could keep up with the latest technology. Renting bridged the gap between necessity and affordability for decades.
6. Records and Sheet Music
In the 1950s and 1960s, music lovers often rented records or sheet music rather than buying them outright. Renting allowed fans to enjoy a wide variety of music without spending a fortune on each new release. It was especially helpful for students learning instruments who needed sheet music temporarily. Record and sheet music rental also encouraged experimentation with different genres and composers.
This approach made musical culture more accessible to the public. Instead of buying every album or composition, people could explore widely and decide what they truly loved. Libraries and specialized music stores often managed these rentals, making them community hubs for music enthusiasts. For many, renting was a practical way to stay in tune with the latest sounds.
7. Books
Book rental, in the form of libraries and subscription services, was extremely popular before the digital age. Instead of buying every title, readers could borrow books for a limited time, making literature affordable for everyone. Some specialized rental services also catered to textbooks, which were prohibitively expensive for students to purchase. Renting allowed knowledge to circulate without creating financial strain.
This model encouraged exploration across genres and topics. People could sample new authors or subjects without worrying about cluttering their homes. Libraries and book rental services became vital community resources. It also cultivated a culture of sharing and literacy that persists today.
8. Bicycles
In urban areas, bicycles were often rented rather than owned, particularly before cars became widespread. Short-term rentals allowed people to commute, run errands, or enjoy leisure rides without the cost of ownership. Rental shops sometimes offered repair and maintenance services, which made riding stress-free. It was an environmentally friendly, budget-conscious choice for many families.
This system also supported tourism in cities and resort towns. Visitors could rent bikes to explore new areas without hauling personal equipment. Seasonal rentals meant that bikes didn’t need to sit idle during off-seasons. Renting provided flexibility and access to mobility without long-term commitment.
9. Cameras
Photography was an expensive hobby, especially with high-quality film cameras in the mid-20th century. Renting a camera allowed amateurs and professionals alike to access top-of-the-line equipment without paying the full price. Rentals often included lenses, tripods, and other accessories, so users got a complete setup. This convenience encouraged more people to explore photography without financial risk.
Rental also allowed people to experiment with new formats and technologies. If a photographer wanted to try color film or a new SLR model, renting was a low-cost way to experiment. Studios and rental shops made professional photography accessible to a wider audience. This helped democratize the art form before digital cameras made ownership cheaper.
10. Radios
Before home audio systems became affordable, radios were sometimes rented to keep up with news, sports, and entertainment. Renting allowed households to enjoy quality receivers without the upfront cost. It also provided a way to test models with better sound or features before committing to purchase. Some rentals included maintenance, which meant no interruptions in broadcasting enjoyment.
For many families, the radio was the centerpiece of daily life. From morning news to evening dramas, renting ensured everyone had access to the latest broadcasts. It made staying informed and entertained practical and economical. The rental model was especially helpful for people living on limited incomes or in temporary housing.
11. Lawn Equipment
In suburban America, owning lawnmowers, tillers, and other outdoor tools wasn’t always feasible. Renting equipment for seasonal use was a cost-effective solution. Companies offered delivery and pick-up services, so homeowners didn’t need to store large machines year-round. Maintenance was often included, sparing users the hassle of repairs.
This approach was perfect for families who wanted well-kept yards without a permanent investment. Renting made it possible to tackle landscaping projects that would otherwise be unaffordable. Seasonal rentals aligned with practical needs rather than ownership cycles. It was a smart way to enjoy a tidy lawn without the long-term expense.
12. Musical Instruments
For aspiring musicians, buying instruments could be prohibitively expensive. Renting offered a solution, especially for students learning to play piano, violin, or other costly instruments. Rentals often included repairs and exchanges for the next size or model, accommodating growing children. This system made music education more accessible and less financially stressful.
Schools frequently partnered with rental companies, ensuring students could practice without breaking the bank. Families could test a child’s interest before committing to a full purchase. Renting also encouraged experimentation with multiple instruments over time. It kept music within reach for generations of young learners.
This post 12 Everyday Products Americans Once Rented Instead of Buying was first published on American Charm.
