1. Bentonville, Arkansas
Once known only as the home of Walmart, Bentonville is now drawing wealthy transplants with surprising speed, according to Miranda Mullings from The I Paper. Fueled by the Walton family’s investments in art, cycling, and urban development, this small city is reinventing itself as a cultural hotspot. The Crystal Bridges Museum and world-class bike trails have been game-changers. Now, tech entrepreneurs and finance execs are calling it home.
Real estate has taken off, with million-dollar homes popping up in previously modest neighborhoods. The city’s quality-of-life upgrades have made it feel like a boutique version of Austin or Boulder. You’ll find Teslas parked outside barbecue joints and gallery openings featuring internationally known artists. Not bad for a place with fewer than 60,000 residents.
2. Bozeman, Montana
Bozeman has gone from a quaint college town to a full-blown millionaire magnet, according to Joseph Bullington from the Montana Free Press. A combination of stunning Rocky Mountain views, easy access to Yellowstone, and a rising tech scene has made it irresistible to wealthy newcomers. Startups and remote workers—especially from Silicon Valley—have been scooping up homes, driving prices into the stratosphere. The Bozeman Yellowstone International Airport has also expanded, making travel a breeze for frequent flyers.
Locals say they can’t recognize Main Street anymore, thanks to luxury shops and high-end restaurants. Old ranch-style homes are being remodeled into modern marvels seemingly overnight. Many of the millionaires settling here are under 50, drawn by the outdoorsy lifestyle and laid-back culture. Of course, that influx has sparked concern about affordability and preserving Bozeman’s original charm.
3. St. George, Utah
St. George has quietly become a favorite for the super-wealthy looking for a desert retreat. Surrounded by red rock cliffs and close to Zion National Park, it offers jaw-dropping views and endless outdoor recreation. A big factor? No state income tax in Utah, which sweetens the deal for high-net-worth individuals.
St. George has seen a boom in luxury developments, golf communities, and second-home buyers. Many of the new residents are remote workers or early retirees from California and Colorado. Private jet traffic has picked up at the local airport, and exclusive golf clubs are booked solid. It’s still low-key, but the vibe is definitely shifting.
4. Asheville, North Carolina
Asheville has always been a little artsy and offbeat, according to Andrew Nelson from National Geographic, but now it’s turning affluent too. Wealthy buyers are snapping up mountain properties and downtown lofts at a rapid pace. Some are coming from Atlanta and D.C., while others are retiring early from high-powered jobs up north. The draw? A mix of mountain serenity and cultural richness.
Craft breweries, a booming food scene, and proximity to the Blue Ridge Parkway have made it a dream location. Luxury real estate listings have doubled, and gated communities are expanding into the hillsides. Asheville’s historic charm is a huge selling point, though it’s becoming harder to find a bargain. Still, the city is balancing growth with a strong local identity—for now.
5. Coeur d’Alene, Idaho
Coeur d’Alene, long a summer vacation spot, has transformed into a millionaire’s enclave almost overnight. The lake views are a big part of it, but so is Idaho’s tax-friendly reputation. Celebrities and CEOs have bought up lakeside estates and mountain retreats, according to Caroline Thayer from Fox Business. What used to be sleepy waterfront is now prime real estate gold.
Boating, skiing, and private golf clubs are now part of the daily routine for many residents. The town has also become more polished, with upscale dining and boutique shops replacing older mom-and-pop stores. New private schools and wellness spas are popping up to meet demand. Locals are still adjusting to the sudden shift in pace and pricing.
6. Traverse City, Michigan
Known for cherries and charming lakefronts, Traverse City has drawn a wave of millionaire transplants during the remote work boom, according to Hillary Hoffower from Business Insider. The appeal? Freshwater beaches, small-town vibes, and surprisingly upscale food and wine options. It’s now being dubbed “the Hamptons of the Midwest” by some real estate agents.
The local airport added more direct flights, which helped seal the deal for out-of-towners. Home prices have doubled in less than five years, with lakefront properties hitting record highs. Tech professionals, ex-financiers, and creatives are scooping up old cottages and turning them into luxury retreats. While tourism has always been strong, now it’s the permanent residents bringing in serious money.
7. Brentwood, Tennessee
Brentwood, nestled just outside Nashville, has become a magnet for affluent families and celebrities alike. With a median household income of $151,722 and an average home sale price around $625,000, it’s no surprise that this city ranks among the wealthiest small towns in the U.S. Its top-rated schools and proximity to Nashville’s vibrant music scene make it especially appealing to high-net-worth individuals. Notable residents include country music stars and professional athletes who appreciate Brentwood’s blend of luxury and Southern charm.
The city’s growth isn’t just about the numbers; it’s about the lifestyle. Brentwood offers expansive estates, lush parks, and a strong sense of community. The influx of millionaires has spurred local development, from upscale shopping centers to gourmet dining options. Yet, despite its rapid growth, Brentwood maintains a serene, suburban feel that continues to attract those seeking both prosperity and peace.
8. Easton, Maryland
Easton, located on Maryland’s Eastern Shore, has quietly become a haven for millionaires seeking tranquility and charm. With 1,190 millionaire households out of 16,006, the town boasts a 7.4% concentration of millionaires. Its historic downtown, art galleries, and waterfront properties offer a picturesque setting that’s hard to resist. Proximity to major cities like Washington, D.C., and Baltimore adds to its allure, providing both escape and accessibility.
The town’s appeal isn’t just in its aesthetics; it’s in its lifestyle. Easton hosts numerous cultural events, including film festivals and art shows, attracting a sophisticated crowd. The local economy benefits from this wealth influx, with boutique shops and fine dining establishments flourishing. For those seeking a blend of small-town charm and upscale living, Easton delivers on all fronts.
9. Fredericksburg, Texas
Fredericksburg, in the heart of Texas Hill Country, has seen a notable rise in its affluent population. With 837 millionaire households among 11,244, the town mirrors Easton’s 7.4% millionaire concentration. Known for its wineries, German heritage, and scenic beauty, Fredericksburg offers a unique blend of culture and leisure. Its median home value of $238,300 makes it an attractive investment for those seeking luxury without the hefty price tag.
The town’s growth is evident in its burgeoning tourism and hospitality sectors. Upscale bed-and-breakfasts, gourmet restaurants, and art galleries cater to a discerning clientele. Fredericksburg’s charm lies in its ability to offer a high-quality lifestyle while retaining its small-town feel. It’s a place where millionaires can enjoy the finer things in life without the hustle of big-city living.
10. Old Westbury, New York
Old Westbury, situated on Long Island’s North Shore, is synonymous with opulence. With an average household net worth of $19.6 million and annual incomes averaging $1.2 million, it’s one of the wealthiest villages in the U.S. The area is home to historic estates, manicured gardens, and a roster of residents that includes some of America’s most prominent families. Its proximity to New York City makes it a preferred enclave for those seeking luxury and convenience.
The village’s exclusivity is maintained through strict zoning laws and a commitment to preserving its historic character. Old Westbury Gardens, a former estate turned public garden, exemplifies the area’s dedication to beauty and heritage. The community’s wealth has spurred investments in local infrastructure and services, enhancing the quality of life for all residents. For those desiring grandeur and privacy, Old Westbury stands unparalleled.
11. Farmington Hills, Michigan
Farmington Hills, a suburb of Detroit, has emerged as a prosperous enclave with a median household income of $93,274. Known for its luxury estates and rolling hills, the city offers a suburban retreat with urban amenities. Its diverse population and strong educational institutions make it attractive to professionals and families alike. The area’s economic stability has drawn high-net-worth individuals seeking both opportunity and comfort.
The city’s growth is reflected in its thriving business districts and upscale residential developments. Cultural attractions, including art galleries and theaters, contribute to a vibrant community life. Farmington Hills’ commitment to maintaining green spaces and public services enhances its appeal. It’s a city where prosperity meets quality living, attracting those who value both.
12. Richwood, West Virginia
Richwood, once a booming coal and lumber town, is experiencing a renaissance. While its population remains modest at around 1,600, the city is leveraging its rich history and natural beauty to attract new residents. Known as the “Ramp Capital of the World,” Richwood hosts annual festivals that draw visitors nationwide. Its location as the “Gateway to the Monongahela National Forest” offers unparalleled outdoor recreation opportunities.
The city’s affordability and charm are appealing to those seeking a quieter, more connected lifestyle. Efforts to revitalize the downtown area and promote tourism are bearing fruit, with new businesses and investments flowing in. Richwood’s story is one of resilience and reinvention, making it an intriguing destination for those looking to be part of a community on the rise. It’s a place where the past and future converge, offering both nostalgia and opportunity.
