1. Air Fryers
Air fryers are still flying off shelves, and not just because of TikTok recipes. With summer heating up, more people are trying to keep their kitchens cool without firing up the oven. Air fryers offer a quick, energy-efficient way to crisp up everything from salmon bites to frozen dumplings. They’re a favorite among college students, busy parents, and health-conscious snackers alike.
The ongoing popularity of compact countertop appliances reflects a broader shift toward convenient, home-cooked meals. Many models are now available with dual baskets or smart features, making them even more appealing. Searches for “best air fryer 2025” have been climbing steadily this month. It’s no surprise these gadgets are top sellers at stores like Target, Walmart, and Amazon.
2. Bug Repellents and Mosquito Zappers
With the return of warmer weather, Americans are investing in outdoor comfort—starting with keeping bugs at bay. Mosquito activity has been reported as above average in several states this May, especially in the Southeast. That’s driving up sales of DEET sprays, citronella candles, and electric bug zappers. The buzz (pun intended) is real.
Thermacell and other chemical-free repellents are also trending, especially in eco-conscious households. Many buyers are also preparing early for July 4th gatherings, stocking up now to avoid last-minute scrambles. Even solar-powered zappers are enjoying a sales bump thanks to backyard DIYers. Americans want their outdoor BBQs bite-free this summer.
3. Travel Pillows
Summer travel season is officially underway, and travel pillows are making a big comeback. Whether it’s a road trip, a cross-country flight, or a red-eye to Europe, comfort is key. Neck pillows are one of the most searched-for travel accessories this month. Memory foam versions with chin support are especially in demand.
Major retailers have reported increased sales in both in-store and online travel gear categories. Many consumers are upgrading from old, floppy designs to more ergonomic ones. With TSA lines stretching longer, people want to feel a little more pampered during the wait. It’s a small indulgence that makes a big difference at 30,000 feet.
4. Sunscreen with Tinted Moisturizer
Americans aren’t just slathering on any sunscreen—they’re reaching for SPF products that multitask. Tinted moisturizers with SPF are seeing a noticeable uptick this month, especially among Gen Z and Millennial shoppers. Products like EltaMD and Supergoop are flying off virtual shelves. These formulas offer sun protection while evening out skin tone—no foundation needed.
As more people prioritize skincare over heavy makeup, these hybrid products are becoming daily essentials. Dermatologists have long recommended broad-spectrum SPF as a must-have, and consumers are finally listening. With sunny days ahead, tinted sunscreens are a practical beauty buy. They’re especially loved for beach days, outdoor brunches, and those camera-ready moments.
5. Electric Bikes
Electric bikes aren’t just a trend anymore—they’re a transportation shift. Sales of e-bikes have surged again this May, especially in urban areas where commuting is back in full swing. Brands like Rad Power Bikes, Aventon, and Lectric are gaining serious traction. They’re a greener alternative to cars and an easier ride than traditional bikes.
Gas prices creeping up again are pushing some consumers to explore e-mobility options. Many Americans are also using e-bikes for weekend recreation, especially on trails and in parks. The recent tax incentives in some states have helped fuel purchases. Whether it’s for errands or exercise, e-bikes are powering a lifestyle change.
6. Portable Air Conditioners
As temperatures spike across parts of the country, portable air conditioners are selling fast. People without central AC—or those just trying to cool one room—are looking for relief. Brands like LG, Honeywell, and Black+Decker have all reported higher-than-average sales this month. Portables are especially popular in apartments and older homes.
Many of these units are now Wi-Fi enabled, allowing for control via smartphone apps. Some households are buying multiple units to prep ahead of June and July heat waves. Climate change has made spring heat surges more common, making early buying a smart move. Nobody wants to be stuck sweating while waiting for backordered AC units.
7. Home Cold Brew Kits
Cold brew season is back, and DIY is in. Coffee lovers are skipping $6 drinks and making their own at home with cold brew kits. These kits, often including pitchers, filters, and measuring tools, are trending on Amazon and in specialty stores. Takeya and Ovalware are among the top-selling brands.
Inflation may be slowing, but food and beverage prices are still squeezing budgets. Making your own cold brew saves money and lets you customize strength and flavor. People are even experimenting with add-ins like cinnamon, vanilla, and coconut milk. Plus, the process feels oddly therapeutic—stir, steep, chill, repeat.
8. Pickleball Paddles
Pickleball is still having its moment—and then some. This hybrid of tennis, ping-pong, and badminton has surged in popularity, especially among adults aged 25–45. Sales of pickleball paddles have jumped again this month as new players join local leagues and clubs. Brands like Selkirk and JOOLA are leading the pack.
The game is easy to learn and highly social, making it perfect for summer evenings. Many cities are converting unused tennis courts into pickleball spaces to meet demand. New paddle technology and designs are hitting the market monthly, creating buzz for upgraded gear. It’s not just a game anymore—it’s a full-on movement.
9. Inflatable Kayaks and Paddle Boards
Water sports are surging into summer, and inflatables are making a splash. Inflatable kayaks and paddle boards are top sellers for outdoor retailers like REI and Dick’s Sporting Goods this month. They’re popular for their portability, affordability, and no-roof-rack-needed appeal. People love that they can deflate and stash them in a closet or trunk.
Many buyers are first-timers who want to try a new activity without a huge upfront investment. Lakes, rivers, and even coastal spots are seeing more DIY paddlers hit the water. Online reviews point to models like the Intex Explorer and iRocker as beginner-friendly faves. It’s adventure, minus the storage headache.
10. Outdoor Pizza Ovens
Outdoor pizza ovens are the surprise foodie favorite of the season. Brands like Ooni and Solo Stove are driving the trend, offering portable wood-fired options with serious heat. These ovens let you make restaurant-style pizzas in your own backyard in under 90 seconds. Sales are spiking as people prep for summer parties.
It’s not just about pizza—users are also baking flatbreads, roasting veggies, and even making desserts. For many families, it’s become a fun weekend ritual or date-night replacement. The demand is strong enough that some models are backordered weeks in advance. It’s a sign that the backyard is still the place to be in 2025.
11. Gardening Starter Kits
Americans are still digging into the garden trend that started during the pandemic. This May, starter kits for herbs, vegetables, and flowers are back in high demand. These kits often include seeds, soil pods, and instructions—perfect for beginners or apartment dwellers. AeroGarden, Back to the Roots, and Gardener’s Supply are top brands.
More people are using gardening as a way to decompress and eat healthier. TikTok is fueling the trend too, with creators showing off their mini lettuce farms and countertop basil gardens. Kits tailored for kids are also big sellers as families look for screen-free summer activities. It’s a small but rewarding way to reconnect with nature.
12. Rechargeable Handheld Fans
Mini handheld fans are getting serious attention right now. With heatwaves hitting earlier and harder, people are snapping up rechargeable fans for commuting, hiking, and even theme park visits. Versions with misters and USB charging are especially hot sellers. You’ll find them tucked into bags all across Disneyland and city subways alike.
They’re also a favorite among teens and concertgoers, especially during outdoor festivals. Sales tend to spike ahead of major summer events—and this month is no exception. Even office workers are keeping one at their desk as a personal climate control system. Small, powerful, and often under $30, they’re the coolest gadget in the heat.
This post 12 Products Americans Are Buying This Month and It’s Not Toilet Paper This Time was first published on American Charm.
